Peter Roost Appointed Chief Operating Officer at Cedar Bay

Today we’re excited to announce that Peter Roost has been appointed Chief Operating Officer at Cedar Bay. This new role signifies significant growth within the business and Peter will focus on the effective coordination of all company activities to help support our journey. The appointment is a further sign of our ambition to provide our customer base with the highest level of service and experience possible.

Commenting on Peter’s appointment, Roger Teagle, CEO & Founder of Cedar Bay, said, “I am very pleased to welcome Peter to the Cedar Bay team to continue the rapid growth of Cedar Bay. I am confident that his experience and customer focus will help us to continue to add new customers and expand the partnerships we have with our existing customers.”

Peter has a wealth of experience, starting his career in advanced manufacturing, getting stuck into implementing complex business systems early on in his career. Running a major ERP distribution business through 7 operating companies, Peter has seen his fair share of challenges along the way. After this adventure Peter became European Region Director for a global systems integrator, serving tier 1 multi-nationals and public sector organisations.

Peter also gained valuable experience working at a leading provider of CAD/CAM solutions to global manufacturing companies, taking the role of Managing Director of two subsidiary businesses. In addition to this role, he also took on group Board responsibilities for Business Development, Marketing, Channels, Distribution and Subsidiaries. Before joining the Cedar Bay team, Peter was COO for a software technology company specialising in artificial intelligence for commercial enterprises.

Peterroost Coo“Throughout my career I have retained a passion for manufacturing & the practical application of technology & business systems, at Cedar Bay I am energised to assist all areas of the business to deliver success from the huge potential that resides with our people, our products & our services portfolio.” –Peter Roost, Chief Operating Officer

We’re so excited to be expanding our leadership team and for the growth we’re seeing. We look forward to Peter bringing his knowledge and experiences to the team. Welcome on-board Peter!